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Dr Sean Ninan is a registrar in Geriatric and General (Internal) Medicine in the Yorkshire Deanery. He blogs at Senior Moments and tweets at @sean9n and @gerisregChoosingWiselyLogo

I’m a big fan of Pharrell Williams. My housemates endured “Frontin” on repeat in the summer of 2003. That debut Justin album was dope. The Snoop and Jay-Z collaborations super fly. I love the man, but I’ve never heard him quite like this.

“It might seem crazy what I’m about to say
Less is more can often be the best way”

These are words that sing directly to the heart of a geriatrician. In a “parody” of “Happy” by Pharrell, the Choosing Wisely campaign offers us great lines such as

“Antibiotics for a cold will do nothing but make you ill
A routine screen for many things is often overkill”

You really should check out the whole video, full of people of all ages grooving here

The Choosing Wisely campaign originated in America from the American Board of Internal Medicine Foundation. They estimated that up to 30% of care delivered in America is duplicative or unnecessary and may not result in improved health. In response they worked with specialty societies to come up with “Things Providers and Patients should question” And now, as reported in the BMJ, they want to spread their campaign worldwide. Continue reading