What role can social media play in healthcare?

Victoria Betton is a social media & mental health PhD researcher, Deputy Director at Leeds & York NHS PFT. She tweets at @VictoriaBetton and blogs at digitalmentalhealth.co.ukbetton

Social media is the term used for online platforms which enable people to consume information as well as produce their own content – from 140 character updates on Twitter through to sharing photos on Instagram, and much more besides. Whether we use social networks or not, they are increasingly incorporated into day to day life, and not just for younger people:  Age UK report that the number of 55-64 year old internet users creating a social network profile rose by almost half last year, and many use social networking to keep in touch with family and friends and to reduce social isolation. Continue reading